^ March 16, 1992 memo from Mariam Leder, NSF Assistant General Counsel to Steven Wolff, Division Director, NSF DNCRI (included at page 128 of Management of NSFNET, a transcript of the March 12, 1992 hearing before the Subcommittee on Science of the Committee on Science, Space, and Technology, U.S. House of Representatives, One Hundred Second Congress, Second Session, Hon. Rick Boucher, subcommittee chairman, presiding)
Your new domain is going to be your branded business name. You need to ensure that future social media profiles are available. Use Knowem.com to quickly check profile availability for your new brand and instantly reserve handles from services like Twitter, Facebook, Instagram, Pinterest, and others. It’s probably not a good idea to buy a brandable domain if its corresponding social profiles that are already taken.
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It should be noted that Bluehost has a known issue that has been ongoing for years now that precludes the ability to access CPanel on the Safari browser. This effectively precludes any advanced web administration from an iPad and severely compromises the capabilities on macOS' default web browser. I ask Bluehost's support team about this just about every year and they continually come back with a generic "we're working on it," so clearly not a high priority for their team.
We generally advise to stick to more conservative TLDs like .com, .net., or similar. However, I have seen endings like .pizza, etc. used more commonly so I think you can give it a go. As for which ending, I think that depends a little on the rest of your domain but, in general, I would prefer .cafe because it’s shorter and looks more pleasant in my opinion.
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