The first example to look at is the email delivery service MailChimp. MailChimp allows users to sign up and use their service for free. If you have a more extensive email list or require more features, then you would join their upgraded plan. They want to make their services seem as easy as possible in an effort to be accessible to both professionals and novices. In MailChimp’s funnel, they have traffic which they get a lot of via word of mouth. Next up is a homepage that draws you in with its slogan and its iconic monkey graphic. They place their buttons strategically around their page for ease of browsing. They next utilize their pricing page and emphasize their free option. They want to get you signed up for their services so you can show everyone how easy their platform is and help them grow.
An uptime guarantee from a web host basically says “We promise that your website will be online __% of the time during this billing cycle.” The best web hosts will set that guarantee as close to 100% as possible, and that’s exactly what you should be looking for. By having this guarantee in place, you’re assured compensation from your host in the case that there is a server outage or something else takes your site down.
Of all the different ways to help build your website, Wix, Weebly, and WordPress are the most popular. While Wix and Weebly are DIY website builders, WordPress is the most popular and open-source CMS (Content Management System) which eventually evolved into a full-fledged Website platform letting you build absolutely any kind of a website, portal or e-commerce site you’d like.
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